John Troutman

John Troutman, co-founder of Empathy Wines, joins Gary Vaynerchuk to discuss their exciting new collaboration with VeeFriends. They dive into the launch of Muircat, a white wine aimed at all wine lovers, and the transformation of Muscat from misunderstood grape to a premium offering. The conversation also touches on innovative branding, community engagement, and the philosophy of prioritizing long-term growth over quick profits. Troutman shares insights on navigating the wine industry and the importance of empathy in business.