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John Tertan
Founder of Narrative, a company focused on pricing, analytics, and lifecycle management for law firms, with a background in big law and legal innovation.
Best podcasts with John Tertan
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Dec 8, 2025
• 37min
From Bad Data to Better Deals: John Tertan on Narrative, Pricing, and Law Firm Relationships
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Join John Tertan, Founder of Narrative, as he delves into the complexities of law firm pricing and the messy data that plagues the industry. With a rich background in big law, John explains how his company aims to improve decision-making in law firms by grounding it in accurate data. He discusses the importance of substance over flashy tech, the pain points driving firms to seek help, and the future of pricing models. John's journey from associate to innovator brings valuable insights into legal tech's transformative potential.
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