John Strom

John Strom, an experienced music lawyer and former label head, shares his insights on the shifting landscape of artist development in today’s music industry. He discusses the limitations of TikTok for music discovery compared to YouTube, emphasizing the impact of full-song exposure. Strom explains how modern marketing strategies have evolved and highlights the rise of independent artists taking charge of their own careers. He also addresses the role of AI in music, advocating for transparent licensing while cautioning that poorly crafted deals can stifle artist growth.