John Spurlock

Maya Prohovnik, VP and Head of Podcast Products at Spotify, shares her insights on the platform's push into video podcasting, discussing the challenges and opportunities for creators. John Spurlock introduces the Standard Podcast Consumption (SPC), aimed at standardizing metrics across platforms to enhance data sharing for podcasters. They also delve into the impact of Spotify's innovations on audience engagement and the evolving expectations of podcast consumers, all while addressing the industry's growing need for transparency in metrics.