In this discussion, John Spiers, an entrepreneur and philanthropist, shares insights on building purpose-led businesses with client-first cultures. He reveals how EQ Investors, founded on a unique structure, achieved top B Corp status. John emphasizes the importance of measurable charity impact and provides guidance on identifying effective organizations, including pitfalls like declining income and stagnant boards. He also introduces his platform, Giving Is Great, which helps match donors with high-impact charities, advocating for smarter philanthropic strategies.