John Saunders

John Saunders, VP of Product at Nova and Power Digital Marketing, discusses revolutionizing agency operations. He explains how an agency operating system reduces silos and enhances data accuracy. John advocates for context-driven analytics over traditional dashboards, pushing for a single source of truth despite challenges. He shares insights on building an AI cockpit before introducing AI copilots, emphasizing the importance of transparency and user engagement. John's approach transforms complex data into actionable insights, proving that clarity excels over chaos.