John Roberts

John Roberts, founder and CEO of AO, ignites the conversation with his inspiring journey from a £1 bet in a pub to building a leading electrical retailer. He shares how superb customer service and innovative marketing set AO apart. Fascinatingly, he reveals the company's shift back to mailing mini-brochures amidst a digital age. John also discusses their ambitious goal of comprehensive recycling of appliances and the challenges of maintaining brand integrity while driving ethical business practices.