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John Piccone
Regional President of Adform Americas with a long career in ad tech spanning roles at 24-7 Real Media, SimulMedia, and Innovid; focuses on programmatic transparency, identity solutions, and helping brands reach overlooked audiences.
Best podcasts with John Piccone
Ranked by the Snipd community
Sep 29, 2025
• 13min
Unlocking the Overlooked 40% with John Piccone from Adform
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John Piccone, Regional President of Adform Americas, dives into the overlooked 40% of audiences that brands often miss. With a rich ad tech background, he emphasizes the importance of programmatic transparency and independent strategies that focus on brand needs rather than inventory sales. John also discusses how GDPR compliance enhances transparency in advertising, and shares insights on maximizing audience reach without increasing budgets, offering a fresh perspective on navigating today's fragmented ad landscape.
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