John Patton

In this discussion, John Patton, Senior Director of Solutions Engineering at Salesforce, dives into the world of solutions engineering. He explains the crucial balance between technical expertise and effective communication when engaging clients. John highlights the importance of asking the right questions and how vulnerability can foster authentic connections. He also addresses the need for a 'translation layer' to bridge gaps between technical and non-technical teams, ensuring that customer needs align with technological solutions. Plus, he shares insights on cultivating strong sales partnerships.