In this lively discussion, John Nord, Managing Director at Profitable Ideas Exchange, shares his insights on building connections within organizations. He emphasizes 'farming' over 'hunting' in sales, highlighting the importance of nurturing relationships for sustainable success. John reveals proactive strategies for obtaining referrals and stresses the significance of rapport and trust. He also provides tips for networking at live events, encouraging listeners to prepare and share personal stories. Lastly, he delves into navigating organizational politics to foster cross-departmental connections.