John Lyon

John Lyon, the third-generation owner of Wilkins Harley-Davidson, shares his journey in fostering a strong dealership culture that boosts employee morale and customer satisfaction. He discusses the importance of transparency and feedback in adapting to the digital age, which enhances trust and loyalty. Lyon also delves into his leadership strategies and community engagement, highlighting unique partnerships that promote youth initiatives. His insights on refining processes and relentless improvement offer invaluable takeaways for anyone in the dealership industry.