John Krewson

John Krewson, author and founder of Sketch Development, combines his background in software and sketch comedy to revolutionize teamwork. He shares insights on treating project teams like creative troupes, emphasizing iterative processes over traditional metrics. Krewson highlights the importance of laughter as feedback, messy first drafts, and tools like sticky notes for enhancing collaboration. Discover how sketch comedy principles can radically shift your approach to product development, ensuring teams test ideas swiftly while focusing on genuine customer needs.