Elaine Forbes, Executive Director of the Port of San Francisco, leads a $10 million revitalization project for Fisherman's Wharf. Sal Alioto, of The Golden Gate, shares insights on preserving the fishing heritage, while Sarah Bates, captain of the Bounty, emphasizes the relevance of current-day fishing. John King, an urban design expert, discusses balancing nostalgia and modern needs in the area's transformation. They explore plans for a new public plaza, sustainability initiatives, and the importance of community engagement to ensure the Wharf remains vibrant and historically significant.