John Kaplan
Posts about encouraging people to be elite sellers. He is a student of the game, constantly learning and evolving his sales strategies.
Top 3 podcasts with John Kaplan
Ranked by the Snipd community
Jul 8, 2025 • 18min
What Elite Sellers Do
In this engaging conversation, John Kaplan, a dedicated sales strategist and advocate for elite selling, joins to share his invaluable insights. He highlights the importance of discipline, preparation, and strategic questioning in boosting sales effectiveness. Kaplan emphasizes shifting conversations from product features to the customer's business issues, enhancing decision-making through value differentiation. With a focus on mastering one’s mindset and prioritizing high-value opportunities, he provides listeners with practical strategies to elevate their sales game.
Jun 10, 2025 • 16min
Differentiation
Join sales leader John Kaplan as he shares valuable insights on differentiating solutions that align with buyers' needs. Discover the critical role of unique, comparative, and holistic differentiation in securing customer commitment. Kaplan discusses effective customer discovery techniques, including 'trap-setting questions,' to uncover pain points. He also emphasizes the importance of strategic timing when communicating differentiation and how to navigate objections in sales conversations to focus on real value. This chat is a must-listen for anyone looking to boost their sales success.
May 27, 2025 • 16min
Driving Urgency in the Deal
John Kaplan, a seasoned sales leader and revenue-driving executive, shares his insights on generating urgency in stalled deals. He discusses how effective discovery can uncover a customer's core business challenges and forge emotional connections that drive decision-making. Kaplan stresses the importance of involving multiple stakeholders to create urgency and emphasizes differentiating your value proposition in a competitive landscape. He also highlights the critical role emotional engagement plays in motivating buyers to act.
