John Howard

In this podcast, Istio core maintainers John Howard and Keith Mattix discuss the latest updates on Istio, including the introduction of native sidecar containers and the new ambient service mesh architecture. They also talk about implementing Z Tunnel in Rust, enabling mesh transport with H-bone, and the impact of Istio's graduation within the CNCF.

Rob chats with John Howard, the founder of Slingshot and a member of MicroConf Connect. They explore innovative swag giveaway strategies that blend physical products with marketing efforts. John shares insights on evolving pricing models, tackling customer acquisition, and the challenges of moving to a subscription-based model. They also discuss how to enhance brand perception through quality promotional items while adapting to market changes during COVID-19, revealing the balance between ROI and effective scaling.