John Holden, an Associate Professor at Indiana University's Kelly School of Business, dives into the booming world of sports betting and its implications for college athletics. He discusses the shift in legal landscapes post-2018 Supreme Court ruling and rising risks for student-athletes. Holden also highlights the dangers of individualized betting, targeting college athletes' performances, and the ethical dilemmas universities face in partnering with gambling firms. With March Madness approaching, he stresses the urgent need for education on gambling regulations and addiction.