John Hefter

Join John Hefter, co-founder of Thrasio, an Amazon aggregator that once soared to a $9 billion valuation before facing bankruptcy. He shares the exhilarating rise from a basement startup to acquiring hundreds of brands. Hefter reveals the chaos behind growth, including a shocking $450 million inventory mistake that signaled the downfall. He candidly discusses the battle against fake sellers and the complexities of rapid expansion in the Amazon marketplace. Now pivoting to new projects, he offers sage advice for future entrepreneurs.