John Hannum, a fractional CFO, shares valuable insights on how financial professionals can significantly impact business growth and sales. He explains the distinct roles of accountants, controllers, and CFOs, emphasizing the importance of clean financials for maximizing company value during sales. Listeners learn about the strategic advantages of hiring a fractional CFO, common pitfalls sellers face, and key preparatory steps for a successful business sale. Hannum's expertise helps clarify why proactive financial leadership is essential for entrepreneurs navigating M&A.