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John Fernandez
SVP at Datasite and experienced GTM leader. Has scaled teams through IPOs, acquisitions, and equity events at companies like Glia and ContentWise.
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Jul 29, 2025
• 1h 4min
GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez
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John Fernandez, SVP at Datasite and a seasoned go-to-market leader, shares insightful strategies on aligning marketing with revenue goals. He introduces the "Value Chain" framework and his unique "4 Whats" approach to measuring success. The conversation highlights the shift from SEO to GEO through AI's impact on digital discoverability. John also tackles the complexities of attribution in marketing and discusses the tech stack crisis facing many GTM teams, drawing parallels to chess tactics for making strategic decisions.
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