John Eitel

John Eitel, former Global VP of Sales & Success at Canva and CRO at Demandbase, shares his insights on layering sales-led growth atop product-led foundations. He discusses how to adapt sales strategies as startups scale and highlights the importance of customer success teams. Eitel emphasizes data-driven decision-making in product investments and the balance between self-service and sales-led approaches. He also explores the evolving role of Chief Revenue Officers and the significance of mental health awareness in leadership.