John Dwyer

John Dwyer, Founder of The Institute of WOW, specializes in direct response marketing aimed at driving measurable results. He discusses the revolutionary concept of getting prospects to fall in love with products through direct engagement. John explains the untapped potential of incentives in marketing and how businesses often overlook these strategies. He also emphasizes the importance of creating high-value content and shares a successful case study involving a dental Facebook contest that generated over 1,000 leads in just a week.