John Dwyer
Direct response marketing expert and founder of The Institute of Wow, known for incentive-based marketing campaigns such as the record-breaking Seinfeld-fronted banking promotion and for the Incentive Marketing Playbook.
Best podcasts with John Dwyer
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11 snips
Feb 5, 2026 • 32min
The Seinfeld Incentive Strategy Any Business Can Use with John Dwyer
John Dwyer, direct-response marketing pro and founder of The Institute of Wow, shares how incentive-based campaigns grab attention and drive action. He breaks down using contests and prize offers to generate targeted leads. Hear the story behind a Seinfeld-fronted banking stunt and how a good incentive can flip buying behavior without cutting margins.
Sep 2, 2025 • 29min
Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer
John Dwyer, Founder of The Institute of WOW, specializes in direct response marketing aimed at driving measurable results. He discusses the revolutionary concept of getting prospects to fall in love with products through direct engagement. John explains the untapped potential of incentives in marketing and how businesses often overlook these strategies. He also emphasizes the importance of creating high-value content and shares a successful case study involving a dental Facebook contest that generated over 1,000 leads in just a week.
