John Dougherty

John Dougherty, Chief Marketing Officer at Brighton Jones, is a trailblazer in leveraging AI for marketing excellence. He discusses the innovative ways AI enhances customer personalization and strengthens client relationships. John shares insights on integrating AI technologies in financial services, emphasizing alignment with clients' values. He also highlights the importance of a solid data strategy for effective AI implementation and the necessity of continuous learning to stay ahead in the evolving marketing landscape.