John Dinsmore

Join behavioral finance researcher John Dinsmore, author of The Marketing of Debt, as he uncovers how marketing manipulates our financial choices. He reveals how AI-driven ads exploit human biases like loss aversion and over-optimism, making us more vulnerable to impulsive buying. Dinsmore discusses real-life examples of how marketing influences even the savviest consumers, especially retirees, who are often targeted by complex financial products. Most importantly, he shares strategies to recognize and defend against these persuasive tactics.