John Dinsmore

Join John Dinsmore, a marketing professor from Wright State University, as he uncovers how lenders expertly market debt to consumers. He discusses the psychological traps of debt, revealing how cultural attitudes can normalize harmful borrowing practices. The conversation highlights the influence of societal status symbols on spending and explores how nostalgia and emotional factors shape financial decisions. Dinsmore emphasizes the need for better financial literacy to navigate the complex world of marketing and consumer debt more effectively.

In this enlightening discussion, John Dinsmore, a Wright State University professor and author of "The Marketing of Debt: How They Get You," delves into the surprising psychology of spending. He shares how our brains underestimate the pain of future debt and how credit card companies cleverly market to our ego. The conversation also touches on the rise of 'quiet luxury' in fashion and its social implications. Dinsmore even reveals that merely touching cash can alter our generosity—fascinating insights into the relationship between money and our minds!