Laura Maness, CEO of Havas NY, and John Cook, CEO of VMLY&R, discuss how agency leaders can enhance allyship for the Black community. They emphasize the urgent need for diversity in leadership roles and the importance of organizations being held accountable for inclusivity. Through personal stories, they tackle the complexities of allyship, blending moral integrity with business strategies. The duo also highlights the necessity of not just recruitment but also retention of diverse talent, advocating for innovative practices that ensure meaningful progress in the industry.