John Collins

John Collins, a marketing consultant with a rich background at Intercom and Ramp, shares insights on B2B SaaS content strategies. He dives into the evolution from content creation to fostering authentic expert insights. Collins highlights the significance of building diverse content teams and adapting strategies to engage different audience segments effectively. He also emphasizes the importance of recognizing audience feedback and nurturing a community for long-term success. His journey from journalism to consulting showcases how content can drive business growth.