John Capin, Senior Director of Strategy, Planning & Rewards at Genesys, discusses the challenges of connecting sales planning and compensation, the impact of well-designed plans on sales motivation, and the importance of aligning sales strategy and execution. They also explore the risk and reward nature of sales jobs and the evolving roles and responsibilities in sales, marketing, and customer success. Additionally, they emphasize the value of building a network and learning from others in the sales planning and compensation industry.
