John Bucher

In this engaging discussion, John Bucher, Executive Director of the Joseph Campbell Foundation and mythologist, shares insights on how the Hero's Journey can transform business practices. He reveals that emotional decision-making drives customer behavior, reshaping how brands communicate. John also contrasts the 'Call to Adventure' for entrepreneurs versus managers, emphasizing flexibility in storytelling. With a focus on emotional transformations and archetypes, he illustrates how storytelling can heal and empower, making it a vital tool for success.