John Bonini
Founder of Content Brands and consultant focused on helping companies treat content like a product; known for advising on building followings and content-driven brand strategies.
Best podcasts with John Bonini
Ranked by the Snipd community
14 snips
Feb 13, 2025 • 50min
Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands)
John Bonini, founder of Content Brands, sheds light on the evolution of B2B content marketing. He discusses the dire consequences of relying on undifferentiated content, especially with the rise of AI. John emphasizes the need to treat content like a product and integrate audience feedback for trust-building. He articulates the importance of an interconnected content ecosystem and shares successful examples from companies like SparkToro and Buffer. Listeners will discover innovative strategies that create genuine connections and foster brand loyalty.
Oct 14, 2025 • 51min
From Fans to Customers: The Power of Content Brands with John Bonini
John Bonini, founder of Content Brands and expert in content-driven strategies, discusses the essence of unforgettable brands. He highlights the power of creative risks, like quirky marketing stunts, to cultivate genuine fanbases that can drive significant growth. The conversation dives into the challenges of building content brands today, the importance of measuring impact beyond just downloads, and how AI can influence content strategy by favoring unique insights. John also shares his 'Five Ps' framework for developing distinctive and lasting content.
