John Boney

John Boney, an expert in selling to government agencies, shares insights into navigating the complexities of federal procurement. He emphasizes the importance of uncovering value drivers through mission-oriented questions. John discusses aligning sales strategies with stakeholder priorities and adapting to evolving government needs. He provides practical tips on building a stakeholder map, focusing on ROI, and managing the post-award delivery phase. The conversation highlights the necessity of storytelling and effective communication to create trust and drive success in government sales.