Ross Simmonds, Founder and CEO of Foundation Inc., and John Bertino, Co-host of The Niche Marketing Podcast, unravel the secrets of content marketing in traditionally dull industries. They highlight the art of storytelling, revealing how to sell a narrative rather than just a product. The duo discusses the importance of choosing the right influencers and utilizing media to expand reach. They dive into innovative content strategies, like newsletters and video formats, to engage niche audiences effectively. Expect actionable insights that breathe life into 'boring' topics!