John Arbuckle

John Arbuckle, a seventh-generation farmer and CEO of Singing Pastures, shares insights from his journey of transforming a basement startup into a successful snack stick brand found in over 600 stores nationwide. He delves into the competitive nature of the food industry, emphasizing the importance of understanding customer demographics and effective negotiation strategies. John highlights the role of in-house sales leadership and the significance of mastering business literacy for success in wholesale. He also discusses balancing direct-to-consumer sales with wholesale to build sustainable business relationships.