Are you falling into the "generalist trap" that's killing your consulting business? I see it every day - consultants trying to be everything to everyone, casting wide nets hoping to catch more clients. But here's the brutal truth: this approach is destroying your profits and credibility. When you position yourself as a jack-of-all-trades, clients see you as a convenient option, not as the expert who commands premium rates. In this episode, we expose why specialization isn't just a marketing tactic but the fundamental difference between struggling consultants and those who thrive with high-paying clients who respect their expertise.

Show Notes

Why being a "committed generalist" is comfortable but devastating to your consulting business growth
The revealing story of Ahmad's boutique consulting firm that tried to be "all things to all people" and the disastrous results
The stark difference in how clients perceive (and pay) specialists vs. generalists - illustrated through a powerful medical analogy
The uncomfortable truth: clients serious about results don't waste time with generalists
Why specialists can confidently say "no" to projects outside their expertise (and why this actually attracts better clients)
The real reason you resist specialization (hint: it's not about limiting opportunities)
How specialization creates focus that makes your marketing infinitely more effective
Why your specialty isn't a permanent decision but a strategic starting point you can refine
The mindset shift: "If I gave you half a million dollars worth of specialized clients right now, would you still want to be a generalist?"
Practical steps to identify your specialty and start commanding the fees you deserve

Johannes

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