In this engaging discussion, Johan Nilsson, a Swedish tech entrepreneur and CEO of Startdeliver, shares his insights on enhancing net retention rates. He reveals transformative strategies that helped his company thrive in a competitive landscape. Johan emphasizes the significance of nurturing company culture and investing in proactive customer support over simply acquiring new customers. He also discusses the evolution of onboarding processes, aligning team structures, and the critical role of customer success for startups aiming for sustainable growth.