Joeri Billast

Joeri Billast, an international marketing strategist and author of 'The Future CMO,' joins to explore how CMOs can harness AI to tell compelling brand stories. He emphasizes the importance of a narrative-first approach over AI-first tactics and shares strategies to prevent fragmented AI efforts. Joeri discusses the significance of defining KPIs for CMOs to secure their place in the boardroom and introduces his innovative tree of beliefs framework for clear messaging. Listeners will gain practical tips for integrating AI seamlessly into marketing workflows.