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Joel Rampoldt
CEO of Lidl US leading the retailer's U.S. expansion with a focus on fresh-forward, private-brand value and curated store formats.
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Sep 30, 2025
• 12min
Lidl US CEO Joel Rampoldt On Where Lidl US Is Now And Where It Is Going Next
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In this engaging discussion, Joel Rampoldt, CEO of Lidl US, shares his journey from an unexpected dinner invitation to leading a major grocery expansion. Discover Lidl's strategic approach to the American market, focusing on fresh produce and private brands that families trust. Joel explains the innovative store format designed for efficiency and highlights unique European specialties like 49-cent croissants. He talks about technology's role in enhancing customer experience and maintaining Lidl's competitive edge while balancing global standards with local needs.
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