Joel Beckerman
Sound designer and composer at Man Made Music
Best podcasts with Joel Beckerman
Ranked by the Snipd community
Apr 24, 2024 • 38min
Branding with Your Eyes Closed
Joel Beckerman, author of The Sonic Boom, and founder of Made Music Studio, joins the podcast to discuss the significance of sonic branding in audio advertising. They analyze top spenders' strategies and highlight the need for consistency, emotional connection, and clear messaging in sonic branding. The conversation emphasizes the value of frequency and long-term commitment to sonic branding for advertising effectiveness.
