Joe Vitale

Dr. Joe Vitale, a legendary copywriter, author, and marketing expert known for 'Hypnotic Writing' and his role in 'The Secret,' shares his transformative journey from poverty to success. He dives into the art of Hypnotic Writing, blending hypnosis with classic techniques. Joe discusses the enduring principles of persuasion over transient tech trends and explores AI's role in copywriting, stressing its limitations. He highlights the necessity of human touch in evaluating AI-generated content and emphasizes filmmaking as a powerful form of visual persuasion.