Joe Vargas, a multi-faceted entrepreneur, discusses personal branding, CBD industry success, and distinguishing fake Cuban cigars. He shares insights on the limitations and legality of selling weed and delves into questionable activities and mysterious disappearances. The chapter also explores relationships, beliefs regarding CBD, navigating long COVID, revamping during the pandemic, and the impact of high functioning autism. They emphasize the importance of credibility, identifying fake Cuban cigars, and building a personal brand through storytelling and marketing collaborations.