Joe Sullivan

Host of The Manufacturing Executive podcast and co-founder of Guerrilla 76, a marketing agency serving B2B manufacturers; guides conversations on strategies and experiences driving midsize manufacturers.

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Jun 2, 2025 • 1h 9min

From Invisible to Irresistible: Marketing That Actually Attracts Work, 467

Joe Sullivan, co-founder of Gorilla 76 and host of The Manufacturing Executive podcast, shares invaluable insights into smart marketing for job shops. He emphasizes that marketing is about building trust, not just louder sales pitches. Joe highlights the importance of defining your ideal customer profile, understanding pain points, and crafting targeted messages. He also discusses the significance of quality content over quantity in lead generation and practical tips for measuring ROI. Transform your marketing approach and become the go-to shop for your best-fit customers!

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