Joe Solberg

Joe Solberg, acquisition entrepreneur and owner of branding agency Sonny and Ash, shares his journey from corporate life to business owner. He discusses his first acquisition of a 3D rendering firm, the challenges of pitching to his wife, and the strategic pivot during COVID. Joe highlights the differences between branding and marketing, how he built recurring revenue models, and the importance of hiring skilled managers. He also delves into the complexities of his second acquisition, Point B, including valuation strategies and the role of seller continuity.