Joe Robert

Joe Robert, Founder of POD Ninjas and a leading voice in the print-on-demand industry, shares his insights on building a brand that resonates. He discusses the critical differences between a business and a brand, advising on niche selection that connects emotionally with customers. Joe emphasizes the importance of community engagement and authentic audience relationships, along with effective branding strategies in product design. He even shares how an unexpected brand emerged from a Facebook group's ban, illustrating the power of niche and design in achieving success.