Joe Riggio

In this insightful conversation, Joe Riggio, founder of Business of Strength and a gym-business consultant, reveals why most gyms fail is due to a lack of business savvy, not training expertise. He emphasizes the importance of efficient, boutique gyms with clear pricing and strong marketing strategies. Joe highlights the value of in-person community, the necessity of mentorship, and the common pitfalls gym owners face. His blueprint for success includes selling outcome-based programs and mastering business fundamentals over mere coaching skills.