Joe Preston

Zannie Mitten-Bettos, Editor-in-chief of The Economist, discusses the rising tensions between the US and Europe, particularly on defense spending amidst geopolitical shifts. Joe Preston, CEO of New Balance, shares how the brand has revitalized itself through strategic pivots and a focus on U.S. manufacturing. The conversation also dives into the booming $200 billion video game market, highlighting the anticipation around upcoming titles like Grand Theft Auto 6, illustrating the industry's balance between creativity and commercial success.

Joe Preston, President and CEO at New Balance, discusses the opening of a new U.S. shoe factory, the challenges of inflation in the manufacturing industry, raising wages in their factories, and New Balance's transformation into a sought-after fashion brand. They also explore growth opportunities, staying as a private company, and the benefits of manufacturing in the U.S.

New Balance CEO discusses record-breaking annual sales, innovation, and athlete partnerships. Talks about global growth, US manufacturing, labor supply, and global trade dynamics in the footwear market.