Joe Pope, Partner and Director of Business Development at Hinge Marketing, discusses the importance of understanding target audiences in cold outreach. He shares tips on social media cadence, marketing strategies, and tailoring messages to specific needs. Joe provides an example of expanding client circles for independent consultants and emphasizes the use of LinkedIn for valuable connections. The podcast also covers strategies for subject lines and email length, optimal wait time for emails, effective follow-up approaches, and successful cold outreach strategies.
