Joe Pace

VP of Corporate Development at ASICS Ventures leading digital business and innovation efforts, and the lead on ASICS' VR game DISC which blends fitness and virtual sport.

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Jul 22, 2025 • 28min

How ASICS Is Blending Fitness and Virtual Reality with DISC

Joe Pace, VP of Corporate Development at ASICS Ventures, shares his journey from a yoga startup to leading innovation at ASICS. He delves into DISC, the company's first VR game that fuses fitness with e-sports, revolutionizing how we view gaming and wellness. Joe highlights the importance of community feedback in product design, leveraging platforms like Discord for development. Additionally, he envisions DISC's future as a recognized global virtual sport, showcasing how ASICS is venturing into immersive digital experiences.

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