Joe Morrissey
General Partner at a16z Growth and former CRO of Segment. Focuses on helping companies scale their go-to-market strategies.
Best podcasts with Joe Morrissey
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316 snips
May 7, 2025 • 36min
Do You Really Know Your ICP? Why It Matters and How to Find Out
In this engaging discussion, Joe Morrissey, General Partner at a16z Growth, and his colleagues Michael King and Mark Regan, delve into the importance of the Ideal Customer Profile (ICP). They reveal how many founders misjudge their ICP, leading to strategic pitfalls. The trio discusses practical steps for refining ICP to boost alignment across teams. They also highlight the rising significance of ICPs in the AI era, providing insights into leveraging data for better customer understanding and sustainable growth.
6 snips
Mar 26, 2024 • 43min
Healthy Tension: GTM & Product/Eng Collaboration at Hundreds of Millions ARR Scale w/ Tido Carriero & Joe Morrissey #172
In this discussion, Tido Carriero, Co-Founder at Koala and former VPE at Segment, teams up with Joe Morrissey, General Partner at a16z and former CRO at Segment. They dive into their initial partnership, sharing key lessons from their cross-functional annual planning sessions. Tido and Joe highlight the necessity of trust between product and engineering for effective go-to-market strategies. They emphasize structured annual planning, customer value alignment, and the importance of embracing tension to promote collaboration and innovation across teams.
