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Joe McLaughlin
VP of analytics and optimization at Allegiance Group and Pursuant, overseeing data analysis for digital, direct mail, and omni-channel direct marketing.
Best podcasts with Joe McLaughlin
Ranked by the Snipd community
Oct 8, 2024
• 30min
Uncovering Your Omnichannel ROI Through Attribution
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Matthew Mielkeric, an analytics expert for nonprofits, and Joe McLaughlin, VP of analytics at Allegiance Group, dive deep into the complexities of omnichannel marketing. They discuss the importance of effective attribution models to evaluate donor engagement. The duo breaks down direct, indirect, and time-based methods for clear communication of ROI. Practical tips for data management are also highlighted, enabling nonprofit teams to better track donor interactions and optimize their fundraising strategies.
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