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Joe Koufman
Marketing matchmaker and founder of Setup, a company focused on connecting marketers with the best agencies and resources. He has a passion for fostering fruitful business relationships.
Best podcasts with Joe Koufman
Ranked by the Snipd community
Dec 6, 2023
• 38min
233. The Key to Winning Agency Clients, with Joe Koufman
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Joe Koufman, a marketing matchmaker and founder of Setup, shares his expertise on the critical elements of successful client-agency relationships. He emphasizes the vital role of chemistry and empathy in building connections, alongside the need for agencies to clearly define their ideal clients. Joe discusses how agencies should approach new business opportunities with desire and insight, advocating for a brave, challenger mindset that encourages creativity and pushes boundaries. Tune in for practical strategies that can enhance agency growth and client collaboration.
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