Joe Koufman

Joe Koufman, a marketing matchmaker and founder of Setup, shares his expertise on the critical elements of successful client-agency relationships. He emphasizes the vital role of chemistry and empathy in building connections, alongside the need for agencies to clearly define their ideal clients. Joe discusses how agencies should approach new business opportunities with desire and insight, advocating for a brave, challenger mindset that encourages creativity and pushes boundaries. Tune in for practical strategies that can enhance agency growth and client collaboration.