Joe Koopsen

Joe Koopsen, a 27-year-old poultry farmer from Michigan, brings new insights into the future of food. He shares his journey from 4-H beginnings to scaling his poultry business and introduces the concept of low PUFA chicken. The conversation addresses the challenges of raising chickens sustainably and the importance of regenerative practices. Joe also tackles the 'orange egg yolk scam' and discusses his transition into beef production, emphasizing the critical role of consumer relationships and the impact of social media in direct sales.